Paragon Partners Acquires DYMATRIX from PIA

With extensive expertise in omnichannel marketing, DYMATRIX helps companies personalize customer experiences in real-time through its Customer Experience Platform (CXP) – leveraging historical customer interactions and complemented by AI-driven analytics and predictions. These insights enable targeted campaigns that reach customers at the right moment, through the right channel, and with relevant content.

As part of the acquisition, DYMATRIX’s existing management team will continue to lead the company’s operations and drive its next phase of growth in partnership with Paragon.

Thomas Dold, one of the co-founders of DYMATRIX, stated:
“We are confident that DYMATRIX will continue its growth trajectory in the future. As a mid-sized German provider, DYMATRIX not only offers its customers a leading, comprehensive software solution but also provides extensive service and support from a single source.
We are very excited about the further journey ahead together with Paragon and appreciate the trust placed in our team as part of this acquisition.”

Marco Attolini, Senior Partner at Paragon Partners, commented:
“By acquiring DYMATRIX, we are participating in the attractive market for technology- and data-driven marketing solutions. The company has demonstrated impressive growth since its foundation more than 20 years ago and enjoys an remarkable reputation in the German-speaking region. Paragon looks forward to working closely with the experienced team led by the two co-founders, Thomas Dold and Stefan Oertel.”

Jan-Ole Gerschefski, Partner at Paragon Partners, added:
“We are excited to support the company on its continued growth journey and to further strengthen DYMATRIX’ market position in the German-speaking region and beyond.”

Financial details of the transaction were not disclosed.

About DYMATRIX

DYMATRIX GmbH, based in Germany, is one of the leading providers of data-driven and AI-powered solutions for customer experience management. Its SaaS platform enables companies to automate and personalize customer interactions across all channels throughout the entire customer journey – based on real data. Over 200 renowned clients from the retail, insurance, energy, media, and service industries rely on DYMATRIX. Learn more at www.dymatrix.de/en.

About Paragon

Founded in 2004, Paragon is one of the leading private equity firms in the DACH region. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 12 companies. The firm is headquartered in Munich, Germany, and has more than EUR 2.4 billion of equity under management. For more information about the firm, please visit www.paragon.de/en.