Paragon sells UNICEPTA to Stagwell Inc.

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.

“UNICEPTA’s best-in-class tools work in unison with Stagwell Marketing Cloud’s suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today,” shared Chairman and CEO of Stagwell Mark Penn. “Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation.”

Aaron Kwittken, Founder and CEO of Stagwell’s PRophet Comms Tech Suite, shared, “UNICEPTA will supercharge our global suite of AI and human powered software and services, adding sophisticated always-on reputation management and campaign tracking capabilities, joining our award-winning journalist and influencer discovery, management and content generation platforms.”

“With decades of remarkable growth and a client base that includes some of the world’s largest corporations and institutions, UNICEPTA aligns seamlessly with Stagwell and PRophet’s growth ambitions,” states Sebastian Rohwer, Co-CEO of UNICEPTA.

Alexander Peinemann, Co-CEO of UNICEPTA, added, “This collaboration allows us to accelerate our development in advanced analytics and predictive insights, especially in North America – an essential step in helping our clients succeed in today’s interconnected landscape.”

Rohwer and Peinemann will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit, now boasting more than 500 team members worldwide.

About UNICEPTA
UNICEPTA is a global provider of media & marketing intelligence. With AI-driven technology and more than 500 analysis and monitoring experts, UNICEPTA analyzes globally available content from social media, online, print, TV, radio, and numerous other data sources – in real-time and on demand. UNICEPTA enables companies to listen better and take appropriate actions. The analysis and insights serve as basis for decision-making in corporate management, communication, and marketing for globally operating and industry-leading companies and organizations.

About PRophet

PRophet is an award-winning suite of essential, AI-powered comms tech SaaS tools and services purpose-built to empower modern communicators to surface and engage with high-authority journalists and leading influencers. The PR solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer solution – influencermarketing.ai — combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer marketing campaigns. PRophet is part of the Stagwell Marketing Cloud (SMC). Visit prprophet.ai to learn more.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, the Stagwell specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Visit www.stagwellglobal.com.

About Paragon

Founded in 2004, Paragon is one of the leading private equity firms in the DACH region. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 12 companies. The firm is headquartered in Munich, Germany, and has more than EUR 2.4 billion of equity under management. For more information about the firm, please visit www.paragon.de/en.